{"id":1286,"date":"2021-11-18T02:19:28","date_gmt":"2021-11-18T10:19:28","guid":{"rendered":"https:\/\/wordpress-481434-1515328.cloudwaysapps.com\/?p=1286"},"modified":"2021-11-18T12:01:19","modified_gmt":"2021-11-18T20:01:19","slug":"iconic-mexican-beer-brand-introduced-to-us-market-with-highly-above-average-engagement-rates-on-social-media-using-brand-strategy-positioning","status":"publish","type":"post","link":"https:\/\/wordpress-481434-1515328.cloudwaysapps.com\/blog\/iconic-mexican-beer-brand-introduced-to-us-market-with-highly-above-average-engagement-rates-on-social-media-using-brand-strategy-positioning\/","title":{"rendered":"Iconic Mexican Beer Brand Introduced to US Market with Highly Above Average Engagement Rates on Social Media, Using Brand Strategy &#038; Positioning"},"content":{"rendered":"\n<p class=\"has-drop-cap\">When the largest independent beer distributor in the US, US Beverage, approached NeoSol six months ago to put together a marketing strategy to introduce <strong>Superior Cerveza<\/strong> to the US market they were looking for an agency that was \u201cnimble, hungry, and aggressive\u201d.&nbsp;<\/p>\n\n\n\n<p>We knew right away that our agency&#8217;s strengths of creativity, flexibility, and diligence would make a perfect partnership with this brand. <a href=\"http:\/\/www.unitedstatesbeverage.com\/brands\/superior-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">http:\/\/www.unitedstatesbeverage.com\/brands\/superior-2\/<\/a><\/p>\n\n\n\n<p>The iconic brand with 125 years in the Mexican market was ready to bring this traditional beer to the US market with the following objectives.<\/p>\n\n\n\n<p><strong>OBJECTIVES<\/strong><\/p>\n\n\n\n<ul><li>To launch the Social Media initiative for Cerveza Superior in the US<\/li><li>To communicate that Cerveza Superior is now available in the US market<\/li><li>To establish positioning and strategy for the brand following brand guidelines<\/li><\/ul>\n\n\n\n<p><strong>CHALLENGES\/ OPPORTUNITIES<\/strong><\/p>\n\n\n\n<ul><li>Effectively reaching and engaging people who are aware and have tried Superior in Mexico.&nbsp;<\/li><li>Using Southern California as a test market,&nbsp; which is small enough for a national pilot but also a large enough market to create a movement.<\/li><li>Introducing a product to a highly competitive market with limited resources.<\/li><li>Unknown response from consumers.&nbsp; Have they forgotten about Superior? Will they switch from what they are currently drinking?<\/li><li>Faithfully follow brand pillars and execute in the US market, while communicating them in a relevant way.<\/li><\/ul>\n\n\n\n<p><strong>SOLUTIONS<\/strong><\/p>\n\n\n\n<ul><li>Based on the values and value proposition of the brand we created the brand book for the US market. In other words, the Brand Strategy, Communication Strategy and positioning for Superior. This is truly the foundation of the success of the brand on social media.<\/li><li>Established pillars for social media, beginning with Facebook as the initial platform, which included traditions, celebrating 125 anniversary, etc.&nbsp;<\/li><li>Facebook was created to socialize and exchange ideas, share opinions, likes and dislikes which is why the main measure of success is engagement.&nbsp; So, what did we do?&nbsp; We invited people to participate with campaigns like, \u201cShare why your dad is the best\u201d, \u201cShare your Mexican mariachi grito\u201d, and posts that encourage engagement &amp; participation. <a href=\"https:\/\/www.facebook.com\/cervezasuperiorUSA\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.facebook.com\/cervezasuperiorUSA\/<\/a><\/li><\/ul>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<ul><li>We established a VIP group on Facebook, which provided a space to hear comments and allow fans to express their thoughts and true feelings.&nbsp;<\/li><\/ul>\n\n\n\n<ul><li>Geographical phase strategy for the launching of Facebook<\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-text-align-center\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/gHiextWIwMxrtF4k559E9QLtzcOnGuVZ-nYnFZc8JY0nZdzoYXlkz7LG3KW7hXNrHv0qzx3X21Xao48bzdg7ybcpEXwzeUB2d0BHTGsM4YVVpHAC4C0GqHqHL72Qve22jz6f2AJA\" width=\"211\" height=\"211\"><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<ul><li>Launching Instagram with a separate intention of engaging and reaching a more American audience. This was launched at the end of September, or 6 weeks ago. <a href=\"https:\/\/www.instagram.com\/cervezasuperiorusa\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.instagram.com\/cervezasuperiorusa\/<\/a><\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-text-align-center\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/0AS_nYuwByYqzvy5QKLpjG4-czOcYeyU7_wLf9EB4GWSnwhQEM4COkNT1cBkB2a6zQ1iu-6-3otavMVgHJYm9VPWxp1Rb3J4Jm_Fj8ErYL0QkrVLpzwK4Mjqrh4SxVzHbjDQL7Yt\" width=\"246.1090909090909\" height=\"246\"><\/p>\n<\/div>\n<\/div>\n\n\n\n<ul><li>Marketing calendar with a strategic <em>digital and omni channel <\/em>strategy that included PR initiatives and a photo\/ video shoot for content creation.<a href=\"https:\/\/www.brewbound.com\/news\/iconic-cerveza-superior-celebrates-its-125th-anniversary-with-u-s-debut\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.brewbound.com\/news\/iconic-cerveza-superior-celebrates-its-125th-anniversary-with-u-s-debut\/<\/a><\/li><\/ul>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><strong>RESULTS: They speak for themselves!<\/strong><\/p>\n\n\n\n<ul><li>500 Facebook Followers in the first 3 weeks<\/li><li>Average Engagement Ratio of 5%. Industry standard is 1%<\/li><li>Growth followers of 15% to 20% per month<\/li><li>Sold out stores in SoCal and NoCal<\/li><li>The results and success of the digital strategy helped to expand and support distribution initiatives in key markets.<\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-text-align-center\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/kQvV_iUy2dIWFJycRQLnFs9fIIaBFRh9zZOHbhmOzMwZQPBty8qsKODJgkAJ1uPHBrw9G541uCephKXFD15UVvKG2YzLeI8R3qm5ZP_nGDhp-sZuTKAdUivuVZPO8vy-Ejwp4z3C\" width=\"284\" height=\"189\"><\/p>\n<\/div>\n<\/div>\n\n\n\n<p>We look forward to continuing our partnership with <strong>Superior Cerveza<\/strong> as they strategically expand to additional markets through engagement and brand loyalty from their target consumers!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When the largest independent beer distributor in the US, US Beverage, approached NeoSol six months ago to put together a marketing strategy to introduce Superior Cerveza to the US market they were looking for an agency that was \u201cnimble, hungry, and aggressive\u201d.&nbsp; We knew right away that our agency&#8217;s strengths of creativity, flexibility, and diligence [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1295,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[7,53,36],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Iconic Mexican Beer Brand Introduced to US Market with Highly Above Average Engagement Rates on Social Media, Using Brand Strategy &amp; Positioning - NeoSol - Brand Activation, Omnichannel, Integrated Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wordpress-481434-1515328.cloudwaysapps.com\/blog\/iconic-mexican-beer-brand-introduced-to-us-market-with-highly-above-average-engagement-rates-on-social-media-using-brand-strategy-positioning\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Iconic Mexican Beer Brand Introduced to US Market with Highly Above Average Engagement Rates on Social Media, Using Brand Strategy &amp; Positioning - NeoSol - Brand Activation, Omnichannel, Integrated Marketing\" \/>\n<meta property=\"og:description\" content=\"When the largest independent beer distributor in the US, US Beverage, approached NeoSol six months ago to put together a marketing strategy to introduce Superior Cerveza to the US market they were looking for an agency that was \u201cnimble, hungry, and aggressive\u201d.&nbsp; We knew right away that our agency&#8217;s strengths of creativity, flexibility, and diligence [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wordpress-481434-1515328.cloudwaysapps.com\/blog\/iconic-mexican-beer-brand-introduced-to-us-market-with-highly-above-average-engagement-rates-on-social-media-using-brand-strategy-positioning\/\" \/>\n<meta property=\"og:site_name\" content=\"NeoSol - Brand Activation, Omnichannel, Integrated Marketing\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-18T10:19:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-18T20:01:19+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/wordpress-481434-1515328.cloudwaysapps.com\/wp-content\/uploads\/2021\/11\/Cerveza-Superior.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"959\" \/>\n\t<meta property=\"og:image:height\" content=\"870\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ilyana Benson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wordpress-481434-1515328.cloudwaysapps.com\/#website\",\"url\":\"https:\/\/wordpress-481434-1515328.cloudwaysapps.com\/\",\"name\":\"NeoSol - Brand Activation, Omnichannel, Integrated Marketing\",\"description\":\"Strategy-led specialists in marketing to Hispanic and Multicultural consumers\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wordpress-481434-1515328.cloudwaysapps.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/wordpress-481434-1515328.cloudwaysapps.com\/blog\/iconic-mexican-beer-brand-introduced-to-us-market-with-highly-above-average-engagement-rates-on-social-media-using-brand-strategy-positioning\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/wordpress-481434-1515328.cloudwaysapps.com\/wp-content\/uploads\/2021\/11\/Cerveza-Superior.jpg\",\"contentUrl\":\"https:\/\/wordpress-481434-1515328.cloudwaysapps.com\/wp-content\/uploads\/2021\/11\/Cerveza-Superior.jpg\",\"width\":959,\"height\":870},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wordpress-481434-1515328.cloudwaysapps.com\/blog\/iconic-mexican-beer-brand-introduced-to-us-market-with-highly-above-average-engagement-rates-on-social-media-using-brand-strategy-positioning\/#webpage\",\"url\":\"https:\/\/wordpress-481434-1515328.cloudwaysapps.com\/blog\/iconic-mexican-beer-brand-introduced-to-us-market-with-highly-above-average-engagement-rates-on-social-media-using-brand-strategy-positioning\/\",\"name\":\"Iconic Mexican Beer Brand Introduced to US Market with Highly Above Average Engagement Rates on Social Media, Using Brand Strategy & Positioning - NeoSol - Brand Activation, Omnichannel, Integrated Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/wordpress-481434-1515328.cloudwaysapps.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/wordpress-481434-1515328.cloudwaysapps.com\/blog\/iconic-mexican-beer-brand-introduced-to-us-market-with-highly-above-average-engagement-rates-on-social-media-using-brand-strategy-positioning\/#primaryimage\"},\"datePublished\":\"2021-11-18T10:19:28+00:00\",\"dateModified\":\"2021-11-18T20:01:19+00:00\",\"author\":{\"@id\":\"https:\/\/wordpress-481434-1515328.cloudwaysapps.com\/#\/schema\/person\/1cd999fee0bf921866f6db5ba147b2b2\"},\"breadcrumb\":{\"@id\":\"https:\/\/wordpress-481434-1515328.cloudwaysapps.com\/blog\/iconic-mexican-beer-brand-introduced-to-us-market-with-highly-above-average-engagement-rates-on-social-media-using-brand-strategy-positioning\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wordpress-481434-1515328.cloudwaysapps.com\/blog\/iconic-mexican-beer-brand-introduced-to-us-market-with-highly-above-average-engagement-rates-on-social-media-using-brand-strategy-positioning\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wordpress-481434-1515328.cloudwaysapps.com\/blog\/iconic-mexican-beer-brand-introduced-to-us-market-with-highly-above-average-engagement-rates-on-social-media-using-brand-strategy-positioning\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/wordpress-481434-1515328.cloudwaysapps.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Iconic Mexican Beer Brand Introduced to US Market with Highly Above Average Engagement Rates on Social Media, Using Brand Strategy &#038; Positioning\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/wordpress-481434-1515328.cloudwaysapps.com\/#\/schema\/person\/1cd999fee0bf921866f6db5ba147b2b2\",\"name\":\"Ilyana Benson\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/wordpress-481434-1515328.cloudwaysapps.com\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/wordpress-481434-1515328.cloudwaysapps.com\/wp-content\/uploads\/2020\/10\/avatar_user_3_1603477325-96x96.jpg\",\"contentUrl\":\"https:\/\/wordpress-481434-1515328.cloudwaysapps.com\/wp-content\/uploads\/2020\/10\/avatar_user_3_1603477325-96x96.jpg\",\"caption\":\"Ilyana Benson\"},\"description\":\"I created NeoSol from scratch over 15 years ago with the goal of serving the Hispanic and multicultural consumer. For that entire time, I've come to appreciate the uniqueness of each brand, client and campaign. I've successfully courted and executed work for some of the world's best known brands by keeping our mantra of Handcrafted Marketing Solutions always in focus.\",\"url\":\"https:\/\/wordpress-481434-1515328.cloudwaysapps.com\/blog\/author\/ilyana\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Iconic Mexican Beer Brand Introduced to US Market with Highly Above Average Engagement Rates on Social Media, Using Brand Strategy & Positioning - NeoSol - Brand Activation, Omnichannel, Integrated Marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wordpress-481434-1515328.cloudwaysapps.com\/blog\/iconic-mexican-beer-brand-introduced-to-us-market-with-highly-above-average-engagement-rates-on-social-media-using-brand-strategy-positioning\/","og_locale":"en_US","og_type":"article","og_title":"Iconic Mexican Beer Brand Introduced to US Market with Highly Above Average Engagement Rates on Social Media, Using Brand Strategy & Positioning - NeoSol - Brand Activation, Omnichannel, Integrated Marketing","og_description":"When the largest independent beer distributor in the US, US Beverage, approached NeoSol six months ago to put together a marketing strategy to introduce Superior Cerveza to the US market they were looking for an agency that was \u201cnimble, hungry, and aggressive\u201d.&nbsp; We knew right away that our agency&#8217;s strengths of creativity, flexibility, and diligence [&hellip;]","og_url":"https:\/\/wordpress-481434-1515328.cloudwaysapps.com\/blog\/iconic-mexican-beer-brand-introduced-to-us-market-with-highly-above-average-engagement-rates-on-social-media-using-brand-strategy-positioning\/","og_site_name":"NeoSol - Brand Activation, Omnichannel, Integrated Marketing","article_published_time":"2021-11-18T10:19:28+00:00","article_modified_time":"2021-11-18T20:01:19+00:00","og_image":[{"width":959,"height":870,"url":"http:\/\/wordpress-481434-1515328.cloudwaysapps.com\/wp-content\/uploads\/2021\/11\/Cerveza-Superior.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ilyana Benson","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/wordpress-481434-1515328.cloudwaysapps.com\/#website","url":"https:\/\/wordpress-481434-1515328.cloudwaysapps.com\/","name":"NeoSol - Brand Activation, Omnichannel, Integrated Marketing","description":"Strategy-led specialists in marketing to Hispanic and Multicultural consumers","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wordpress-481434-1515328.cloudwaysapps.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/wordpress-481434-1515328.cloudwaysapps.com\/blog\/iconic-mexican-beer-brand-introduced-to-us-market-with-highly-above-average-engagement-rates-on-social-media-using-brand-strategy-positioning\/#primaryimage","inLanguage":"en-US","url":"https:\/\/wordpress-481434-1515328.cloudwaysapps.com\/wp-content\/uploads\/2021\/11\/Cerveza-Superior.jpg","contentUrl":"https:\/\/wordpress-481434-1515328.cloudwaysapps.com\/wp-content\/uploads\/2021\/11\/Cerveza-Superior.jpg","width":959,"height":870},{"@type":"WebPage","@id":"https:\/\/wordpress-481434-1515328.cloudwaysapps.com\/blog\/iconic-mexican-beer-brand-introduced-to-us-market-with-highly-above-average-engagement-rates-on-social-media-using-brand-strategy-positioning\/#webpage","url":"https:\/\/wordpress-481434-1515328.cloudwaysapps.com\/blog\/iconic-mexican-beer-brand-introduced-to-us-market-with-highly-above-average-engagement-rates-on-social-media-using-brand-strategy-positioning\/","name":"Iconic Mexican Beer Brand Introduced to US Market with Highly Above Average Engagement Rates on Social Media, Using Brand Strategy & Positioning - NeoSol - Brand Activation, Omnichannel, Integrated Marketing","isPartOf":{"@id":"https:\/\/wordpress-481434-1515328.cloudwaysapps.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wordpress-481434-1515328.cloudwaysapps.com\/blog\/iconic-mexican-beer-brand-introduced-to-us-market-with-highly-above-average-engagement-rates-on-social-media-using-brand-strategy-positioning\/#primaryimage"},"datePublished":"2021-11-18T10:19:28+00:00","dateModified":"2021-11-18T20:01:19+00:00","author":{"@id":"https:\/\/wordpress-481434-1515328.cloudwaysapps.com\/#\/schema\/person\/1cd999fee0bf921866f6db5ba147b2b2"},"breadcrumb":{"@id":"https:\/\/wordpress-481434-1515328.cloudwaysapps.com\/blog\/iconic-mexican-beer-brand-introduced-to-us-market-with-highly-above-average-engagement-rates-on-social-media-using-brand-strategy-positioning\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wordpress-481434-1515328.cloudwaysapps.com\/blog\/iconic-mexican-beer-brand-introduced-to-us-market-with-highly-above-average-engagement-rates-on-social-media-using-brand-strategy-positioning\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/wordpress-481434-1515328.cloudwaysapps.com\/blog\/iconic-mexican-beer-brand-introduced-to-us-market-with-highly-above-average-engagement-rates-on-social-media-using-brand-strategy-positioning\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wordpress-481434-1515328.cloudwaysapps.com\/"},{"@type":"ListItem","position":2,"name":"Iconic Mexican Beer Brand Introduced to US Market with Highly Above Average Engagement Rates on Social Media, Using Brand Strategy &#038; Positioning"}]},{"@type":"Person","@id":"https:\/\/wordpress-481434-1515328.cloudwaysapps.com\/#\/schema\/person\/1cd999fee0bf921866f6db5ba147b2b2","name":"Ilyana Benson","image":{"@type":"ImageObject","@id":"https:\/\/wordpress-481434-1515328.cloudwaysapps.com\/#personlogo","inLanguage":"en-US","url":"https:\/\/wordpress-481434-1515328.cloudwaysapps.com\/wp-content\/uploads\/2020\/10\/avatar_user_3_1603477325-96x96.jpg","contentUrl":"https:\/\/wordpress-481434-1515328.cloudwaysapps.com\/wp-content\/uploads\/2020\/10\/avatar_user_3_1603477325-96x96.jpg","caption":"Ilyana Benson"},"description":"I created NeoSol from scratch over 15 years ago with the goal of serving the Hispanic and multicultural consumer. For that entire time, I've come to appreciate the uniqueness of each brand, client and campaign. I've successfully courted and executed work for some of the world's best known brands by keeping our mantra of Handcrafted Marketing Solutions always in focus.","url":"https:\/\/wordpress-481434-1515328.cloudwaysapps.com\/blog\/author\/ilyana\/"}]}},"_links":{"self":[{"href":"https:\/\/wordpress-481434-1515328.cloudwaysapps.com\/wp-json\/wp\/v2\/posts\/1286"}],"collection":[{"href":"https:\/\/wordpress-481434-1515328.cloudwaysapps.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordpress-481434-1515328.cloudwaysapps.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress-481434-1515328.cloudwaysapps.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/wordpress-481434-1515328.cloudwaysapps.com\/wp-json\/wp\/v2\/comments?post=1286"}],"version-history":[{"count":6,"href":"https:\/\/wordpress-481434-1515328.cloudwaysapps.com\/wp-json\/wp\/v2\/posts\/1286\/revisions"}],"predecessor-version":[{"id":1296,"href":"https:\/\/wordpress-481434-1515328.cloudwaysapps.com\/wp-json\/wp\/v2\/posts\/1286\/revisions\/1296"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wordpress-481434-1515328.cloudwaysapps.com\/wp-json\/wp\/v2\/media\/1295"}],"wp:attachment":[{"href":"https:\/\/wordpress-481434-1515328.cloudwaysapps.com\/wp-json\/wp\/v2\/media?parent=1286"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordpress-481434-1515328.cloudwaysapps.com\/wp-json\/wp\/v2\/categories?post=1286"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordpress-481434-1515328.cloudwaysapps.com\/wp-json\/wp\/v2\/tags?post=1286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}