{"id":1320,"date":"2022-01-11T12:49:04","date_gmt":"2022-01-11T20:49:04","guid":{"rendered":"https:\/\/wordpress-481434-1515328.cloudwaysapps.com\/?p=1320"},"modified":"2022-01-11T12:49:05","modified_gmt":"2022-01-11T20:49:05","slug":"how-understanding-the-hispanic-consumer-and-making-a-lasting-connection-has-increased-customer-loyalty-and-awareness-for-ria-financial","status":"publish","type":"post","link":"https:\/\/wordpress-481434-1515328.cloudwaysapps.com\/blog\/how-understanding-the-hispanic-consumer-and-making-a-lasting-connection-has-increased-customer-loyalty-and-awareness-for-ria-financial\/","title":{"rendered":"How Understanding the Hispanic Consumer and Making a Lasting Connection has Increased Customer Loyalty and Awareness for RIA Financial"},"content":{"rendered":"\n<p class=\"has-drop-cap\">When you think about transferring money internationally, RIA Financial may not be the first company that comes to mind. Many people may not be aware that RIA Financial is actually the third largest money transferring service in the entire world. Globally they consist of 435.000+ locations across 160+ countries, with its global headquarters located in California.<\/p>\n\n\n\n<p>So how is it that a small, intercultural, woman-owned marketing business is able to provide a valuable service to such a large prominent company?<\/p>\n\n\n\n<p>With remittances to Latin America from the United States being in the billions each year, RIA Financial has established itself as a familiar service with Spanish speaking communities. Due to this, RIA sought out NeoSol\u2019s expertise in two key areas:&nbsp;<\/p>\n\n\n\n<ol><li>NeoSol\u2019s vast knowledge of the Hispanic consumer and how to reach them provides RIA with an advantage to continue to tap into the Hispanic market. With over 15+ years of expertise we know how to take the right approach by using culturally relevant messages to create an emotional connection with the Hispanic consumer.&nbsp;<\/li><\/ol>\n\n\n\n<ol start=\"2\"><li>Our ability to engage consumers where they live, shop and play allows us to make a lasting connection with each consumer and lay the groundwork that is required in order for RIA to continue building on that connection and quickly gain&nbsp; a new loyal consumer. We pride ourselves in knowing what matters to consumers and where to effectively reach them.<\/li><\/ol>\n\n\n\n<p>Our ability to create handcrafted solutions has enabled us to continue our partnership with RIA for many years. We have worked together promoting their services in-store, at store fronts and at various events across California with plans to expand to other states. At NeoSol we have been able to take RIA\u2019s message and convert it into consumer loyalty with each new event and promotion that we partner on.&nbsp;<\/p>\n\n\n\n<p>To learn more about RIS Financial services visit <a href=\"https:\/\/www.riamoneytransfer.com\/us\/en\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.riamoneytransfer.com\/us\/en<\/a><\/p>\n\n\n\n<p>To learn more about our services and how we can add value to your marketing strategy by turning your message into brand loyalty, reach out to us today: <a href=\"mailto:info@neosolcorp.com\" target=\"_blank\" rel=\"noreferrer noopener\">info@neosolcorp.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you think about transferring money internationally, RIA Financial may not be the first company that comes to mind. Many people may not be aware that RIA Financial is actually the third largest money transferring service in the entire world. Globally they consist of 435.000+ locations across 160+ countries, with its global headquarters located in [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":1323,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[52],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Understanding the Hispanic Consumer and Making a Lasting Connection has Increased Customer Loyalty and Awareness for RIA Financial - NeoSol - Brand Activation, Omnichannel, Integrated Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wordpress-481434-1515328.cloudwaysapps.com\/blog\/how-understanding-the-hispanic-consumer-and-making-a-lasting-connection-has-increased-customer-loyalty-and-awareness-for-ria-financial\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Understanding the Hispanic Consumer and Making a Lasting Connection has Increased Customer Loyalty and Awareness for RIA Financial - NeoSol - Brand Activation, Omnichannel, Integrated Marketing\" \/>\n<meta property=\"og:description\" content=\"When you think about transferring money internationally, RIA Financial may not be the first company that comes to mind. 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Globally they consist of 435.000+ locations across 160+ countries, with its global headquarters located in [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wordpress-481434-1515328.cloudwaysapps.com\/blog\/how-understanding-the-hispanic-consumer-and-making-a-lasting-connection-has-increased-customer-loyalty-and-awareness-for-ria-financial\/\" \/>\n<meta property=\"og:site_name\" content=\"NeoSol - Brand Activation, Omnichannel, Integrated Marketing\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-11T20:49:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-11T20:49:05+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/wordpress-481434-1515328.cloudwaysapps.com\/wp-content\/uploads\/2022\/01\/ria.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"670\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ang\u00e9lica De La Rocha\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wordpress-481434-1515328.cloudwaysapps.com\/#website\",\"url\":\"https:\/\/wordpress-481434-1515328.cloudwaysapps.com\/\",\"name\":\"NeoSol - 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