{"id":1380,"date":"2022-04-05T15:55:38","date_gmt":"2022-04-05T22:55:38","guid":{"rendered":"https:\/\/wordpress-481434-1515328.cloudwaysapps.com\/?p=1380"},"modified":"2022-04-05T15:55:39","modified_gmt":"2022-04-05T22:55:39","slug":"the-proven-trifecta-of-a-successful-omni-channel-marketing-campaign","status":"publish","type":"post","link":"https:\/\/wordpress-481434-1515328.cloudwaysapps.com\/blog\/the-proven-trifecta-of-a-successful-omni-channel-marketing-campaign\/","title":{"rendered":"The Proven Trifecta of a Successful Omni Channel Marketing Campaign"},"content":{"rendered":"\n

At NeoSol, we interact with the consumer in three different areas of their lives where they may come into contact with a brand. Each area plays a significant and specific role in both the consumer\u2019s decision-making process, as well as their overall image of a brand. There is a vastly different method and goal for each of these interactions to meet the consumer where they are at.\u00a0 This omnichannel approach that we call \u201cLIVE, PLAY, SHOP\u201d allows our clients to build connections with consumers at various stages of their purchasing journey.<\/p>\n\n\n\n

Reaching consumers through the digital world where they LIVE<\/strong>.<\/p>\n\n\n\n

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With 81% of retail shoppers<\/a> conducting research online before purchasing a product, It\u2019s easy to think that the consumer journey starts online. By utilizing various outlets such as email, blogs, advertisements, and social media consumers are introduced to brands and begin to form relationships. The right audience can be targetted by developing brand-specific consumer personas to create content that builds trust and improves retention. An NPR<\/a> poll found that 69% of Americans are shopping online and 33% of consumers first turn to a search engine such as Google when looking up products which is why we also confirm that PPC and SEO practices are in place.<\/p>\n<\/div>\n<\/div>\n\n\n\n

Meeting the consumer where they PLAY<\/strong>.<\/p>\n\n\n\n

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Whether a consumer is at a sporting event, music festival, or health expo, they are looking for a fun and memorable experience. Consumers are visiting events with friends and family where they can run into a pop-up booth, a brand ambassador handing out samples, or even a mascot of a brand they may already be familiar with. This in-person interaction with brand ambassadors can give real-time information about the product, offer a sample for the consumer to try, and even demonstrate to the consumer how they benefit from using this product and how easily this product can become part of their lifestyle. When producing a brand activation at an event or festival, the goal is to integrate the brand\u2019s product with the consumer\u2019s experience in order to leave the consumer with a lasting impression and a positive memory of the brand. This is\u00a0 achieved by using experiential marketing and guerilla marketing techniques.<\/p>\n\n\n\n

Connecting with consumers where they SHOP<\/strong>.<\/p>\n\n\n\n

Once again it\u2019s important to create a special moment for the consumer to connect with a brand as they shop at their local supermarket. Whether the consumer is reached through store merchandising, verifying the store\u2019s current inventory is available or sampling products, the intention is for the consumer to see and interact with the product. As COVID restrictions began to come to an end, Advantage Customer Experience, a division of Advantage Solutions surveyed more than 1,000 U.S. adults in July of 2021 here we list some of the most telling results:<\/p>\n\n\n\n

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