{"id":1392,"date":"2022-05-03T03:14:35","date_gmt":"2022-05-03T10:14:35","guid":{"rendered":"https:\/\/wordpress-481434-1515328.cloudwaysapps.com\/?p=1392"},"modified":"2022-05-03T03:14:36","modified_gmt":"2022-05-03T10:14:36","slug":"4-essential-elements-of-a-winning-guerilla-marketing-campaign","status":"publish","type":"post","link":"https:\/\/wordpress-481434-1515328.cloudwaysapps.com\/blog\/4-essential-elements-of-a-winning-guerilla-marketing-campaign\/","title":{"rendered":"4 Essential Elements of a Winning Guerilla Marketing Campaign"},"content":{"rendered":"\n

The main purpose of a Guerilla Marketing campaign can vary anywhere from creating brand excitement or brand awareness, to reaching a brand\u2019s target consumer. Since Guerilla Marketing can be defined as a creative and unconventional type of advertising, you can reach your goals in an unlimited number of ways. This is what makes Guerilla Marketing one of the most powerful and creative ways for consumers to connect with a brand. Guerilla Marketing, in one form or another, has been adopted both by small and large brands over the last years. One of the main reasons many brands adopt this form of marketing is the lower costs associated with Guerrilla Marketing, as companies reportedly spend 90% less on advertising<\/a> when using this creative approach.<\/p>\n\n\n\n

A few key points in producing a successful Guerilla Marketing campaign are PLAN, HIRE, IMAGE, and TRACK. By carefully outlining a plan, hiring the right people for your brand, thinking of the bigger picture, and carefully monitoring results, you can ensure that your campaign is effective. Read on as we dive deeper into each of these four key elements.<\/p>\n\n\n\n

PLAN<\/strong><\/p>\n\n\n\n

So, how does Guerilla Marketing actually work? As with everything else, first, you need to decide what your brand\u2019s specific goals are. What you are trying to achieve with your campaign, will essentially dictate how you will achieve that goal.<\/p>\n\n\n\n

Here are a couple of examples:<\/p>\n\n\n\n