Many times, we convince ourselves that only traditional methods can give us good results. But in the current climate, with all the social and technological changes which have been proven to be impactful towards the perception, consumption and purchase of products and goods, it is imperative to develop new ways to promote our products. This is the case with Electrolit, who approached us with the idea of supporting its traditional media campaign with our untraditional twist on street team activation.

After listening and analyzing the needs and objectives of the client, we designed a campaign that would adjust to the consumption patterns of the product and the areas where the product needed to be represented. Four months later the results were outstanding. More than 70,000 consumer contacts, high growth in brand recognition and record impact on sales. This is a success story of how reaching consumers in unexpected locations outside the supermarket can have a high impact on sales. This is the result of combining brand recognition with an impactful consumer experience.