The Happy World of Haribo!” The infamous jingle has made it’s way to NeoSol as we work with our newest Client: Haribo! Although known for their delicious gummy bears, Haribo came to NeoSol with the idea to introduce their latest line of candies: Haribo Z!NG via our specialty, in-store sampling. This collection allowed shoppers inside Jack’s Candy in Los Angeles, to try the zany, tangy, and overall Z!NG of their Sour Cubes and Sour Streamers. Considering Jack’s Candy is a wholesale candy market, our efforts got Haribo Z!NG in front of important buyers that are the ultimate decision makers in putting sweet treats into markets across the nation.
- Tatiana Rodriguez
- July 10, 2019
- Tatiana Rodriguez
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- Topics: Market Strategy, Shopper Marketing
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About the author, Tatiana Rodriguez
- Besides doing social media and market research, I love all things marketing & communication-related. Before I completed my Master’s Degree at USC, my talents were mainly utilized in marketing the automotive industry. After that I joined NeoSol to broaden my communications expertise.