An overview of the marketing trends for this year that just started. As we plan for 2018, we understand that what may have worked in 2017, might not this year. The marketing world is rapidly advancing and so are we. What part of our strategy can we innovate? What do we need to focus on? Here are a few pointers. Let’s start with social influencers. The concept isn’t new, as we all know, celebrity endorsements have been around for a while. The difference now is that we follow popular figures on different social platforms, as not all people watch TV or listen to the radio anymore, but most have smartphones. The following is organically built, the consumer feels a connection with the influencer which creates a copycat behavior. Finding that perfect influencer that matches your brand can be that missing puzzle piece to your marketing plan. Which leads us to our next topic…