After an ElectroLIT 2018, Electrolit asked that we kick it up a notch in 2019! With overall success in California and Texas the previous year, Electrolit decided to continue their expansion through the U.S. with an added bonus that will keep active families and party-goers alike “Stay[ing] Hydrated” through the summer months, quite literally from coast to coast.

Before we can begin the campaign, our corporate team in California worked extra hard to compile a team of Brand Ambassadors that are equally active as they are personable. Ensuring they had the proper experience was a must before training them in the product’s various health benefits. Once our national team was selected, our in-office team procured just the right calendar of events so that each activation was tailored made for Electrolit’s unique goals in each state.

Aside from keeping families hydrated in the summer heat in both Texas and California this year, our teams will also be keeping the infamous Florida beach parties going too. Miami is home to one of the largest populations of Latinos inside the United States and, being that Electrolit is a Latin brand, it only makes sense that this year’s team keeps Miami beach party-goers hydrated with free samples post-party. So far, our teams have conquered Los Angeles, Austin, and Miami; stay tuned for more cities and events near you!